Laboratory researcher looking through a microscope.

The virtue of science
Because life
needs innovation

The one word that describes what Bracco is all about is innovation. It's as simple as that. Innovation permeates the way we think, operate, and make decisions. It is – to the extent possible – in everything we do. Our innovational and entrepreneurial attitude is how we stay ahead of the game and navigate with effective solutions. There really is no other option, we believe.

Improving people's quality of life is our purpose and the yardstick by which we measure our success. We constantly develop quality products and services to ensure patients the best care with maximum safety. We have always believed in research. Not only for the strategic development of the business but also to contribute to scientific progress.

We design and market
Innovative imaging solutions

Being a strong and long-standing advocate for innovation has no real value if not accompanied by the ability to execute. Luckily, we’re highly capable of delivering innovative solutions that suit the extensive demands for imaging agents and devices that fit the wants and needs of the ever-evolving healthcare industry.

How innovation is embedded
Into the Bracco business

Innovation is such a huge part of our DNA and something we're never short of around here. Explore how we practice innovation in different domains of Bracco.