Which value does Bracco give to education?
A conversation with Francesca Pelliconi, Strategy & Operations Director, Global Marketing at Bracco Imaging
"Through education, innovation can spread and become an active part of daily practice".
Bracco's tradition of nurturing and prioritizing education and knowledge sharing aims to ensure that our community and the next generation of radiologists are well prepared to change the way radiology is practiced today and tomorrow.
Watch the full interview and discover more about Bracco's commitment to education.
At ECR2024, Francesca Pelliconi, Strategy & Operations Director, Global Marketing at Bracco Imaging, engaged in a conversation with Guido Gebhardt of Diagnostic Imaging Europe (DIE), the leading pan-European resource for medical imaging news, analysis, and trends.
She outlined her vision for education, highlighting the company's unwavering commitment to education within the radiology community.
Emphasizing the key role of education in spreading innovation and improving patient care, Francesca presented the evolution of Bracco's educational approaches, including partnerships and collaborations with scientific societies and the launch of the Bracco Global Academy.
This digital platform for healthcare professionals aims to provide access to a wide range of educational resources in diagnostic imaging, with contributions from leading experts, supporting radiologists in their daily practice.
“The world has changed and we are learning to live our lives in different ways and have different expectations. The profession will be closer to clinicians than just image readers, and (young radiologists) will be more rounded in what they do, bringing a lot of value to how the patient is treated.
